Sunday, 25 August 2013

A New Fabric Studio - Part 1

Well it's been a while since my last blog for which I apologise however we have been really busy.  If you remember I did mention that we were thinking of opening a new fabric studio in Newbury.  Well, that has happened!  Whilst the past year has been a complete foray into a completely different area, the past few months have been different once again - exciting, interesting, educational and, most importantly, fun.

Once we found the unit that we thought would be ideal and negotiations had started to secure the lease, we started looking at fabric to buy.  Our ambition from the outset was to ensure that we had enough fabric to ensure the unit was well stocked and exciting so we arranged to meet with a few wholesalers - both Julie and I had a good idea of which suppliers we wanted fabric from.  Whilst we knew there was a vast amount of material  we had absolutely no idea of what was instore for us.  

Our first task was to visit a couple of local warehouses to see the collections available.  Quite frankly we should have known then what a huge job we had ahead of us!  The first warehouse was quite gentle as we were shown the collections but urged not to choose then so we could go away and think about it - what great advice that was!  
The second warehouse was a bit different and we could wonder around and choose what we wanted - we bought a mere 6 bolts, the first of nearly 1000 we have now - oh how we have changed!

Our next phase involved inviting reps to come and visit.  Picture the scene - a dining room table with Julie sitting oneside and myself at the other, the rep at the end of the table between is.  The first rep came in with a suitcase which he opened on the floor between himself and me.  In the case he had a mixture of cards with collections on and fabric samples - one sample of about 10 different patterns in a collection can roll up into a sausage shape measuring about 9 in * 4 in.  Have you idea how many of these samples a suitcase can take?  I didn't, and I had the advantage of seeing the suitcase and continuous outpouring of samples. Well, it was like Mary Poppins' carpet bag, but without the Hat Stand.  
Sample after sample was pulled out with detailed descriptions for each one.  I was pulling faces at Julie who was trying not to laugh.  But we are a serious business (cough) and had to be polite and make decisions.  Our policy was to have two piles - a maybe and a 'over my dead body' pile, and then return to the maybes and select the specific pieces of cloth we wanted.

Well this was OK for the first half an hour, but the first suitcase lasted over an hour and then the chap went to the car to bring in two more - he was eventually there for 4 hours!

When the next rep turned up with his suitcase, we were prepared – we had wine chilling in the fridge and asked how many cases he had. 

You may be wondering how we chose the fabric…  Well, Julie and I have fairly different tastes and people who know me well enough will know that my expression normally gives away what I am thinking – Julie eventually learnt not to look at me and made her own decisions!  Seriously we did agree on most choices but respect one another enough which has created a wide range of brilliant fabrics that we have had some great comments about.


What lessons did we learn through this initial stage of our new business?  Ask how many suitcases the reps have!  Be a bit more strict on how long they stay – an hour is good.  Consider where we'll store everything - more of that in the next exciting instalment!  In the meantime, please have a look at our website to see the vast choice that we now have.  www.juberry.co.uk